31-01-2008, 08:44 PM
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İÖLP 1.sınıf Reading Kelimeleri
UNIT 1
Reading 1: A very short history of advertising Advertising Age: a magazine reports the advertising budgeds ordinary: not especially qualified able-bodied: having special physical strenght; especially qualified for this purpose product advertising: ürünün reklamı service advertising: hizmetin reklamı mass-produced: made in large quantities caveat emptor: let the buyer beware (producers said just about anything they wanted in their ads) sedentary: inactive substantiate: to prove deceptive: untrue, unfair (aldatıcı) hard-sell advertising: one unique feature of the product that was stressed in the ad USP=> Unique Selling Proposition repetition: repeating over and over again soft-sell advertising: the ad focuses on the buyer's social, psychological or economic needs./ depends less on describing the product and more on how the product will make the consumer feel. sophisticated: karışık, karmakarışık/ bilgiç, görmüş geçirmiş/ ukala, yapmacık positioning: shows how a product compares with other products./ the ad shows where the product fits into the market segment: parts of the market cherchez le creneau: look for the hole, thinking in reverse Reading 2: Basic Advertising Techniques commercial: radyo/TV reklamı / ticari, kar amaçlı copy: refers to the words in the advertisement (which give the sales message) illustrations: are the pictures or photographs sales message: introducing product process: to work with (belli bir işleme tabi tutmak) intellectually: thinking about the information in order to understand it emotionally: using feelings rather than thinking to understand the information symbols: written words sounds: spoken words intellectual presentation: uses ideas to get a consumer to buy a product or service emotional presentation: the ad focuses on the buyer's social, psychological or economic needs./ the use of the product is often not the most important sales message Reading 3: Characteristics of Good Ads stopping power: the combination of characteristics that makes the readers stop, notice and read an advertising imaginative: hayal gücü kuvvetli, yaratıcı/ iyi planlanmış methodology: yöntembilim remember seeing: consumers remember the ad after they read it borrowed interest: in ads using any other things that aren't related to the product borrowed interest photo: seems to connect the product with the photo but is actually unrelated to it descriptive: tanımlayıcı, betimsel Reading 4: Twelve Steps to Creating Successful Advertisements call to action: what you want the consumer to do after they read the ad objective: purpose, aim, goal body: gives more information about the product prospect: beklenti, umut/ olasılık, ihtimal consultation: bilgi alma, danışma Reading 5: "What's in a name?" creap: sb who moves slowly fraught with: ..ile dolu,yüklü (fraught with difficulty) method orange: like calling a product "brand X" Reading 6: Improve Your Creativity in Five Minutes a Day self-talk: keeps us from having ideas suspend: askıya almak, geçici olarak durdurmak suspending judgment: not judging immediately. allows you to create huge lists of ideas. increases the probability that you will think of a really good idea. divergent: farklı divergent thinking: creates possibility. /is about the creation of ideas without thinking about their usefulness. convergent: benzer, aynı convergent thinking: creates practicality./ judgment is turned back on. internal critic: inner voice that tells you to "quit wasting time" or "think of something useful". violate: disobey safe space: is where you can create ideas without fear of judgment UNIT 2 Reading 1: Why him? Why her? infatuation: falling in love obsess: hiç aklından çıkmamak obsessed: etkilenmiş/ takıntılı pat: elle yumuşakça vurmak, okşamak spontaneity: kendiliğinden olma subtle: ince (ruhlu) / esrarengiz/ kurnaz/ usta hideous: çirkin, iğrenç, korkunç recipient: alıcı, verilen şeyi alan kimse scorched skin=tanned skin: yanık,bronz ten plump: balık etli wide-hipped: kalçalı innate=inborn: doğuştan offspring: döl, evlat, yavru supple (body): yumuşak, çevik ve esnek vibrant (hair): canlı, gür (saç) posterity: future generation peer group: emsal, akran impediment: engel feud: uzun süren düşmanlık, kan davası insurmountable: impossible to get over problems (yenilme, başa çıkılmaz) fall head over heels in love: to fall very strongly in love (sırılsıklam aşık olmak) crave: çok istemek, içi gitmek puberty: ergenlik çağı puppy love: daha çok çocukların yaşadığı aşk, çocukluk aşkı octogenarian: seksenlik kimse (80-89) positive assortive mating: marrying people like ourselves/ refers to that individuals in the same ethnic group, with similar physical traits and levels of educationgenerally marry each other be drawn to: sevmek, hoşlanmak synonyms lover = sweetheart = partner = true-love barrier = obstacle = obstruction = impediment love = infatuation = hurricane of emotion = puppy love Reading 2: Romance is Universal would-be: olası, olması beklenen (would-be lovers) go-between: arabulucu matchmaker: çöpçatan courtship feeding: a kind of animal behaviour in which the male animal feeds food that he has gathered to the female he is courting bring home the bacon: provide food to its family courtship rituals: are usually elaborate shows for the females tamarin: small forest dwelling monkeys of South America predator: enemy deer antlers: geyik boynuzları well: is where the male beetle carries a poison that will protect the female's future eggs from ants and other predators fat wallet: power, strenght physical strenght: endurance dexterity: ustalık ornaments: decoration ritual: adet edinilmiş bower: çardak Reading 3: Body Talk flirting: sending signals to a specific one that attracks you episode: (olaylar zincirinde) olay/ (dizide) bölüm highland: dağlık yer sequence: ardaşıklık tilt down: (aşağıya) yatırmak, eğmek giggle: kıkır kıkır gülmek, kıkırdamak attention getting phase: maneuvers that men or women use jukebox: müzik kutusu establish a territory: a seat, a place to lean; a position near the jukebox or dance floor advertise sb' availability: showing sb' success sway: sallanmak, sallamak shift: bir yerden başka bir yere geçmek strech: gerinmek coyly: cilveli, nazlı/ utangaç, çekingen bir şekilde escalation: kızışma, yakınlaşma risky: dangerous idle: meaningless, nonsense grooming talk: talking to someone for specific purpose (=idle conversation) high-pitched: yüksek sesle mellifluous: kulağa hoş gelen prospective: umulan, muhtemel go astray: ayrılmak matter-of-fact: indifferent casual: not carefully planned bob: sık sık sallanmak body synchrony: pivotting or turning until their shoulders become aligned, their bodies face to face pivot: turn posture: duruş, poz interact: birbirini etkilemek Reading 4: Dating "A Twentieth Century Invention" call: visiting swift: hızlı/ akıllı, makul anonymity: gerçek ismini saklama woman's sphere: the girl's house man's sphere: the world outside the house restrictive=repressive covention=tradition=rules to take the initiative: insiyatifi ele almak etiquette books: görgü kurallarını anlatan kitaplar privilege: ayrıcalık, imtiyaz coexist: bir anda var olmak conventionally: usually, commonly /traditionally Reading 5: Playing Hard to Get set sb/sth back: (bir oyuncuya) puan kaybettirmek/ (birine) para kaybettirmek/ birini/birşeyi (belirli bir zaman için) geciktirmek resurrect: yeniden diriltmek, yeniden canlandırmak Rules Girl: a creature unlike any other word-of-mouth: çok büyük ( a word -of-mouth success) come down to: (bir kişiden, bir zamandan başka bir kişiye, zamana) kalmak/ (fiyat) düşöak/ çökmek, yıkılmak weeping all the way to the bank: paranın yağması thesis: belief preach: vaaz vermek, öğüt vermek cut down on: azaltmak domestic violance: erkeğin baskın olma durumu, aile içi şiddet abuse: kötüye kullanmak/ sağlığa zarar verecek şeyler yapmak Reading 6: The Place of Romance in Love incompatible: uyuşmaz counselor: danışman prolific: doğurgan, verimli be of two minds: to have two different opinion love conquers all: aşkın gözü kördür conservative: tutucu cynical=rational: mantıklı lifelong: ömür boyu süren clearheaded: thinking clearly summon: (birini) resmen emirle çağırmak/ Toplantı yapılması için emir vermek defect = imperfection = deficiency : kusur, eksiklik, yetersizlik wear off: yavaş yavaş azalmak, yok olmak pursue: kovalamak, takip etmek firm: sabit, katı tedency: eğilim fall for: çok beğenmek, bayılmak / aldatılmak to have insight into: birşeyin içyüzünü kavramak heart no longer pound: kalbin hızlı hızlı çarpmaması, heyecanlanmamak the icing on the cake: something extra UNIT 3 Readin 1: Thinking Yourself Healthy spark: having the right attitude/ a very small bright piece of burning material/ kıvılcım longevity: living too long/ uzunömürlülük strive for: birşey için gayret etmek, uğraşmak look on the bright side: being optimistic senior: sb who is older of a high position unlearn: öğrendiğini unutmak; bilerek, isteyerek unutmak speculate: to make a guess about something faith: inanç, iman heal: iyileştirmek, şifa vermek spirituality: concerning deep thoughts, feelings, or emotions rather tahn the body or physical things elicit:to manage to get information/ (bilgi) temin etmek, sağlamak; ortaya çıkarmak evoke: to produce a memory, feeling,etc./ aklına getirmek, çağrıştırmak relaxation response: sitting quietly and focusing silently on a word or phrase for a period of ten to twenty minutes twice a day, gently brushing aside and every day thoughts that distract distract: (dikkatini) başka bir yöne çevirmek, rahatsız etmek, şaşırtmak cheat: aldatmak, kandırmak, dolandırmak/ (sınavda) kopya çekmek/ (karısını/kocasını) aldatmak arousal: canlandırma, uyandırma/ tahrik etme, içini gıcıklama accommodation: rahatlık, refah/ yatacak yer , konaklama empowered: yetkili, vekaletname sahibi, mezun on-going: süren, devam eden, sürekli clergy  apazlar Reading 2: Making The Connection notorious: famous for sth bad get suspended from: to make sb leave their school or job for a short time, especially because they have broken the rules go off at: to show that you are angry or you don't like sb/sth loosen up: to stpo sth feeling stiff massage: rubbing admonish: to tell sb that they have done sth wrong/ to give advice turn down: to refuse bio-dots: a kind of therapy, stick on termal monitors that change color as the person's stress level lessens hyped: excellent walk away from: rahatlıkla yenmek, kolayca geçmek teach on: beyin yıkamak, empoze etmek Reading3: The Mental Edge psychic: mental implication: bir şeyin içinde saklı olan anlam peak: the best, the highest level of sth folk wisdom: halk içinde doğmuş bilgi reveal: to put evidence /açığa vurmak crucial: extremely important, vital profound: extreme burst: a sudden increase so-called: sözde putt: to hit gently peak performance: going into a state of intense concentration adept at: skilled at spatial: connected with the size or position of sth/ uzaya ait, uzaysal/ üç boyutlu flow: dreamlike state novice: a person who is beginning to train in some skills hook up: to connect sth to a piece of equipment bull's eye: the center of a round object (target) mental checklist = fixed routine = ritual preparing take over: yönetimi ele almak fine-tunning: ince ayar conjure up: to bring a thought, picture or memory to mind/ to make sth appear as a picture in your mind pitfall: unexpected difficulty psyched up: ready for sth especially mentally (get psyched up) propel: to push, to cause to move being in the zone: a state of total attention to the task at hand recite: to say aloud from memory setback: a problem that delays progress dreail: to stop from continuing Reading 4: The Stress Cure That's Right For You unwind: relax, soften, to stop being nervous prescription: reçete elevating: relaxing, making sth better elevate: to raise, to improve kinesiology: a branch of science that is an action which is about our body soothing (sooth): repetitive motion profile: a short description accessible: easy to get nonstrenuous: not demanding a lot of mental or physical effort workout: a period of physical exercise, especially as training for a sport rigorous: severe accelerated: increased, quicker, fastened tangible: able to be shown, real transcendental: extremely special and unusual, cannot be understood in ordinary ways entail: to require, to need acute: extreme abbreviated: shortened abbreviate: kısaltmak strenuous: using a lot of effort or strenght top: to gently hit your finger or foot against sth commitment: determination, a promise to do sth kelimeler 3.vizenin sonuna kadar. |
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| İngilizce Öğretmenliği Lisans Programı (İÖLP) | berxwedan | Diğer AOF Bölümleri | 1 | 14-09-2007 09:27 PM |
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